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Media kit

Advertising with Trucking Life with Shawn

https://truckinglifewithshawn.com/advertise · Shawn Gresham, CDL-A driver, instructor, and founder · figures as of 2026-09-16

Who we are

Trucking Life with Shawn is a working driver’s platform, not a marketing site with a truck on it. Shawn Gresham has seventeen years and zero violations behind him, and everything here is built for the job he actually does.

Drivers use it to find truck parking and truck stops, plan a run, check a scale, look up a DOT rule, and study for a CDL endorsement. Those are planning moments — the driver is deciding where to stop and who to call before the wheels are turning.

Advertising on TLWS puts your business in those planning moments, on the pages that cover your corridor and your category, clearly labelled as a paid placement.

  • · Shawn Gresham — CDL-A driver, instructor, and founder. 17 years driving, zero violations.
  • · Based in Dalton, GA, off I-75.

Who we reach

Working drivers and the people about to become them: drivers planning a stop, parking a truck, checking a rule or a scale, and students studying for the permit and the endorsements.

The businesses that advertise to them:

  • · Truck stops and travel centers
  • · Paid truck parking operators
  • · Towing and heavy recovery
  • · Mobile truck repair
  • · Heavy truck repair shops
  • · Roadside tire service
  • · Truck washes
  • · CDL schools and training providers
  • · Insurance, compliance and permitting services for carriers
  • · Other businesses that serve commercial drivers on the road

The TLWS platform

Where a driver meets the platform. Public, indexable routes only.

  • · Truck stop & parking directory (/directory) — Truck stops, paid and free truck parking, CAT scales, repair, tire, washes and more — browsable by state, by interstate corridor, and by exit.
  • · Truck parking pages (/directory/parking) — The pages a driver opens in the afternoon deciding where the night ends, narrowed to a state, a corridor and a direction of travel.
  • · Trip Planner (/trip-planner) — Where a run gets laid out before it starts — stops, fuel, and where the hours run out.
  • · Knowledge Center (/knowledge) — DOT compliance, medical, careers and getting-your-CDL articles drivers search for by name.
  • · Practice tests (/practice-tests) — CDL general knowledge and endorsement practice tests — new drivers and drivers adding an endorsement.
  • · CDL school & pre-school (/cdl-pre-school) — The training side of the platform, where drivers arrive before they have a truck at all.

Website audience

No website traffic figure is published in this kit. The number will appear here with its definition, period and source the day it comes from reporting that can be shown to an advertiser, and not before.

Website traffic: not yet published. Ask, and you will be shown the reporting when it exists.

Social and video

Trucking Life with Shawn publishes on YouTube (https://www.youtube.com/@TruckingLifewithShawn), Facebook (https://www.facebook.com/TruckingLifewithShawn) and TikTok (https://www.tiktok.com/@truckinglifewithshawn).

Reach figures are reported from the platforms on request, with the date of the report. None is printed here without one.

  • · YouTube (https://www.youtube.com/@TruckingLifewithShawn) — Long-form video — the runs, the walk-arounds, the job explained by someone doing it. Where a viewer gives the most time and a sponsor segment can actually be heard. Placements here are quoted in conversation.
  • · Facebook (https://www.facebook.com/TruckingLifewithShawn) — The page and its comment threads — where drivers argue about the job, ask questions and pass a post around to the people they run with. Placements here are quoted in conversation.
  • · TikTok (https://www.tiktok.com/@truckinglifewithshawn) — Short-form, built for the scroll. Where new drivers, and people still deciding on the career, find the channel first. Placements here are quoted in conversation.

Channel reach: reported from YouTube Studio, Meta or TikTok with a date, on request.

The Directory — inventory, counted

How much directory there is to advertise on. This is inventory, not audience.

Published listings
2,454
Truck stops, parking, scales, repair, tire, washes and more — every listing currently published and not deleted.
Source: Counted from the published Directory (the same query the public pages browse). As of 2026-09-16.
States covered
46
States with at least one published listing right now.
Source: Counted from the published Directory (the same query the public pages browse). As of 2026-09-16.
Interstate corridors
80
Interstates with at least one published listing right now.
Source: Counted from the published Directory (the same query the public pages browse). As of 2026-09-16.

CDL and education audience

Free CDL practice tests (general knowledge, air brakes, combination, hazmat, tanker, doubles/triples), the Readiness Score, the pre-trip trainer and a Knowledge Center of driver-written articles on DOT compliance, hours of service, the medical card and careers.

No placement is sold on these surfaces today. Sponsorship here is an owner decision, and the trust firewall applies to every regulatory answer.

The Academy

Trucking Life Academy is a Class A CDL school in Dalton, GA, off I-75, with a training yard and real trucks. Equipment, classroom, student and yard sponsorship are conversations with Shawn — recognised, never sold from a rate card.

Advertising products

Two placements are sold today, at published prices. Everything else is quoted in conversation.

  • · Featured listing — $99/month or $999/year — Up to three featured businesses per category or corridor page
  • · Corridor sponsor — $299/month or $2,999/year — One primary sponsor per corridor page

Sponsorship options

The three packages a salesperson will describe.

  • · STARTER: Your listing, first on the page — for one business location. $99/month or $999/year — the annual term is $189 less than twelve monthly payments.
  • · CORRIDOR EXCLUSIVE: The one sponsor on one interstate corridor page. $299/month or $2,999/year — the annual term is $589 less than twelve monthly payments.
  • · CUSTOM / NATIONAL: A package Shawn quotes: several corridors, a directory placement plus media, or a national brand. No published price. Quoted by Shawn in conversation; a salesperson records the interest and the budget range.

In the trade press

Independent editorial coverage. These publications reported on Trucking Life with Shawn and Trucking Life Academy; they are not advertisers and have no commercial relationship with this platform.

  • · TruckNews — “Trucking rallies behind veteran driver's grassroots training school” (2026-09-08) — https://www.trucknews.com/regulations/trucking-rallies-behind-veteran-drivers-grassroots-training-school/1003221213/
  • · FreightWaves — ““It’s the whole industry”: Veteran driver says CDL crackdown won’t fix training alone” — https://www.freightwaves.com/news/its-the-whole-industry-veteran-driver-says-cdl-crackdown-wont-fix-training-alone
  • · CCJ — “How a community of truckers built a CDL school to save their industry” (2026-09-11) — https://www.ccjdigital.com/regulations/safety-compliance/video/15834260/truckers-donated-to-build-a-better-cdl-school

Case studies

None yet. This section stays empty until a real advertiser has run a real placement and agreed to be named.

What is guaranteed, and what is not

  • · Guaranteed: Your placement runs on the pages and for the term we agree, or we make it right.
  • · Guaranteed: It is labelled Sponsored, so drivers know what they are looking at.
  • · Guaranteed: It stops on its own when the paid term ends — nothing auto-renews and nothing keeps running on a card you forgot about.
  • · Guaranteed: One primary sponsor per corridor page means the corridor you buy is not sold twice.
  • · Guaranteed: You deal with Shawn directly, and he tells you when something is not working.
  • · Not guaranteed: No guaranteed traffic, leads, calls or sales.
  • · Not guaranteed: No guaranteed search ranking.
  • · Not guaranteed: Paid placement never changes a listing’s facts, parking truth, hours or reviews.
  • · Not guaranteed: Every paid placement is labelled Sponsored and carries rel="sponsored".
  • · Not guaranteed: No guaranteed number of impressions, views, clicks, calls or customers.
  • · Not guaranteed: No guaranteed return on what you spend.
  • · Not guaranteed: No exclusivity beyond the capacity rules published above.

Where advertising stops

Paid placement never influences any of the following, for any advertiser, at any price:

  • · Truck routing and turn-by-turn guidance
  • · Bridge heights, weight limits and restriction warnings
  • · DOT and regulatory answers
  • · Hours-of-service calculations
  • · Whether a parking lot is free, paid, full or open
  • · The facts on any listing — hours, services, phone number, address
  • · Reviews, and how they are ordered or shown
  • · Any ranking presented to a driver as neutral
  • · Emergency and roadside safety recommendations

Contact

Shawn Gresham, CDL-A driver, instructor, and founder.

Everything for sale, with prices: https://truckinglifewithshawn.com/advertise. Inquiries: https://truckinglifewithshawn.com/sponsors#inquire.