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Advertise with Trucking Life with Shawn

Reach truck drivers where they already plan the night.

Reach truck drivers where they already plan the night, park the truck, and study for the job.

Two products, published prices, real capacity limits, and every placement labelled Sponsored on the page a driver reads. No contracts to decode and no promised results — you buy the placement, and we tell you exactly what it is.

See what you can buy →Request a proposal →View media kit →

What is TLWS?

A platform drivers use to do the job

Trucking Life with Shawn is a working driver’s platform, not a marketing site with a truck on it. Shawn Gresham has seventeen years and zero violations behind him, and everything here is built for the job he actually does.

Drivers use it to find truck parking and truck stops, plan a run, check a scale, look up a DOT rule, and study for a CDL endorsement. Those are planning moments — the driver is deciding where to stop and who to call before the wheels are turning.

Advertising on TLWS puts your business in those planning moments, on the pages that cover your corridor and your category, clearly labelled as a paid placement.

Where a driver meets your business

  • Truck stop & parking directory

    Truck stops, paid and free truck parking, CAT scales, repair, tire, washes and more — browsable by state, by interstate corridor, and by exit.

  • Truck parking pages

    The pages a driver opens in the afternoon deciding where the night ends, narrowed to a state, a corridor and a direction of travel.

  • Trip Planner

    Where a run gets laid out before it starts — stops, fuel, and where the hours run out.

  • Knowledge Center

    DOT compliance, medical, careers and getting-your-CDL articles drivers search for by name.

  • Practice tests

    CDL general knowledge and endorsement practice tests — new drivers and drivers adding an endorsement.

  • CDL school & pre-school

    The training side of the platform, where drivers arrive before they have a truck at all.

Who this is for

Businesses that serve commercial drivers

  • Truck stops and travel centers
  • Paid truck parking operators
  • Towing and heavy recovery
  • Mobile truck repair
  • Heavy truck repair shops
  • Roadside tire service
  • Truck washes
  • CDL schools and training providers
  • Insurance, compliance and permitting services for carriers
  • Other businesses that serve commercial drivers on the road

Not on the list but you sell to drivers? Ask. We would rather tell you honestly that it is not a fit than take money for a placement that will not do anything for you.

What you can buy today

Two products. Published prices.

These are the placements TLWS sells right now. Both are bought by talking to a human — there is no checkout on this site — and both are labelled Sponsored the entire time they run.

Featured listing

Your listing, first on the page

$99/month or $999/year

Paying yearly costs $189 less than twelve monthly payments.

Your listing shown in the featured position on the pages that cover your area.

Best for

  • A truck stop, parking lot, repair shop or wash that is already listed and wants to be the one a driver sees first
  • A business competing for attention on a busy category or corridor page
  • An owner who wants a paid presence without committing to a whole corridor

Where your business appears

  • The category pages your business belongs to — truck parking, truck stops, repair, tire, wash and the rest
  • The interstate corridor pages your location sits on
  • Wherever your listing is ranked among others, carrying its Sponsored label
What you are paying for
The featured position on the Directory pages that cover your business, and the Sponsored label that goes with it. You are paying for the placement itself — not for a number of views, clicks, calls or customers.
Who can buy it
Your business needs a published Directory listing with a category. A handful of national chains are held out of the paid funnel entirely because nobody at that company has agreed to anything with us — selling their name would misrepresent the relationship.
Capacity
Up to three featured businesses per category or corridor page. That is the limit we operate to — we do not publish live spot counts.
How it is labelled
Shown to drivers as Sponsored, every time it renders.
When the term ends
The featured treatment stops on its own at the end of the paid term — there is nothing to cancel and no automatic renewal. Your ordinary Directory listing stays exactly where it was, published and free, with the same facts, hours and reviews it had before you ever paid. You lose the featured position, not your presence.

What this does not buy

  • No guaranteed traffic, leads, calls or sales.
  • No guaranteed search ranking.
  • Paid placement never changes a listing’s facts, parking truth, hours or reviews.
  • Every paid placement is labelled Sponsored and carries rel="sponsored".
  • Not exclusive — up to three sponsored listings share a page.
  • The placement ends automatically when the paid term does; it is not renewed unless you renew it.
  • A sponsored listing is still ranked and described by the same rules as every other listing.

Ask about featured listing →

Sending an inquiry takes no payment, holds no slot and starts nothing. Shawn replies personally.

Corridor sponsor

One primary sponsor, one corridor

$299/month or $2,999/year

Paying yearly costs $589 less than twelve monthly payments.

The primary sponsor position on an interstate corridor page.

Best for

  • Towing and heavy recovery covering a defined stretch of interstate
  • Mobile repair and roadside tire service with a corridor territory
  • A truck stop or parking operator that wants the corridor, not just a listing row
  • Any business whose whole market is "drivers running this interstate"

Where your business appears

  • The interstate corridor page you choose, as the primary sponsor block
  • Set apart from the listings as a sponsor unit, clearly labelled Sponsored
  • On the page a driver opens while deciding where to stop on that corridor tonight
What you are paying for
The primary sponsor position on one interstate corridor page, for the term you buy. Not the site, not a state, not a category — the corridor page you agreed, and only that one.
Who can buy it
Any legitimate business serving drivers on that corridor. Because there is one primary sponsor per corridor page, a corridor already sold is genuinely unavailable until its term ends — we will tell you that rather than sell you a second one.
Capacity
One primary sponsor per corridor page. That is the limit we operate to — we do not publish live spot counts.
How it is labelled
Shown to drivers as Sponsored, every time it renders.
When the term ends
The sponsor block stops rendering the moment the paid window closes — the window is checked on every page render, not by someone remembering. Nothing renews by itself; if you want the next term you tell us so.

What this does not buy

  • No guaranteed traffic, leads, calls or sales.
  • No guaranteed search ranking.
  • Paid placement never changes a listing’s facts, parking truth, hours or reviews.
  • Every paid placement is labelled Sponsored and carries rel="sponsored".
  • Sole primary sponsor of the one corridor page bought — not of the site, a state, or a category.
  • The block is a sponsor unit, not a directory listing, and is never ranked among listings.

Ask about corridor sponsor →

Sending an inquiry takes no payment, holds no slot and starts nothing. Shawn replies personally.

Capacity, and founding rates

  • Up to 3 featured businesses share any one category or corridor page.
  • One primary sponsor per interstate corridor page.

Those are the limits we operate to, published so you know what you are buying into. We do not publish live spot counts and we do not run countdowns — if a corridor you want is already taken, we will tell you when you ask, and we will not invent urgency to move you off it.

These are founding rates — the first published prices for Directory placement, set while TLWS proves the model with its first advertisers. They are not a limited-time countdown and there is no deadline attached to them. If they change, the change applies to new agreements, and anyone already in a term keeps the rate they agreed.

What exactly am I buying?

This is what it looks like

Both previews below are rendered by the same components the live Directory uses, so what you see here is what a driver sees there. The businesses in them are examples for demonstration — they are not advertisers, not customers, and not real companies.

Featured listing, on a category or corridor pageExample content — not a real advertiser. The featured card is the same component the Directory paints, carrying the Sponsored label a driver sees.
Sponsored

Example Travel Center (demonstration)

Your Town, GA · 1 Example Exit Road

This is a demonstration of the featured position, not a real business. Your own listing’s description, amenities and details would appear here exactly as they do on your free listing.

  • Showers
  • Overnight parking
  • Scale on site
120 truck spaces

Example Truck Stop (demonstration)

Your Town, GA · 2 Example Exit Road

An ordinary listing on the same page, for comparison. Free listings carry the same facts and the same detail — they simply do not carry the featured position or the Sponsored label.

  • Showers
  • Overnight parking
60 truck spaces
Corridor sponsor block, at the top of a corridor pageExample content — not a real advertiser. This is the same sponsor unit the corridor pages render, labelled Sponsored, set apart from the listings and never ranked among them.

Every paid placement is labelled on the page a driver reads, and every sponsored outbound link carries rel="sponsored" so search engines see the paid relationship too. That is not negotiable and it is not something we soften for a bigger order — the label is what makes the rest of the Directory worth trusting, and the trust is what makes your placement worth buying.

The channels

YouTube, Facebook and TikTok

Trucking Life with Shawn is a working driver’s channel before it is anything else. Here is what runs on each platform, and what can be placed there.

YouTube

Long-form video — the runs, the walk-arounds, the job explained by someone doing it. Where a viewer gives the most time and a sponsor segment can actually be heard.

Visit the YouTube channel →

What can run here

  • YouTube integration

    A sponsor segment inside a Trucking Life with Shawn video.

    Runs:
    One video; stays published.
    Exclusivity:
    One sponsor per video.

    Request custom pricing

  • YouTube dedicated video

    A whole video about the sponsor’s product, location or service.

    Runs:
    One video; stays published.
    Exclusivity:
    Exclusive to the sponsor.

    Request custom pricing

  • Shorts / short-form

    A short-form video on YouTube Shorts, TikTok or Facebook Reels.

    Runs:
    One post; stays published.
    Exclusivity:
    One sponsor per post.

    Request custom pricing

Facebook

The page and its comment threads — where drivers argue about the job, ask questions and pass a post around to the people they run with.

Visit the Facebook channel →

What can run here

  • Facebook post

    A post on the Trucking Life with Shawn Facebook page.

    Runs:
    One post; stays published.
    Exclusivity:
    One sponsor per post.

    Request custom pricing

TikTok

Short-form, built for the scroll. Where new drivers, and people still deciding on the career, find the channel first.

Visit the TikTok channel →

What can run here

  • TikTok post

    A post on the Trucking Life with Shawn TikTok account.

    Runs:
    One post; stays published.
    Exclusivity:
    One sponsor per post.

    Request custom pricing

Request audience details

Current reach for YouTube, Facebook and TikTok is available on request — reported directly from YouTube Studio, Meta and TikTok, with the date of each report.

Request audience details →

Where advertising stops

Paying us never changes what a driver is told. Not once, not for anyone.

Paid placement never influences any of the following, for any advertiser, at any price:

  • Truck routing and turn-by-turn guidance
  • Bridge heights, weight limits and restriction warnings
  • DOT and regulatory answers
  • Hours-of-service calculations
  • Whether a parking lot is free, paid, full or open
  • The facts on any listing — hours, services, phone number, address
  • Reviews, and how they are ordered or shown
  • Any ranking presented to a driver as neutral
  • Emergency and roadside safety recommendations

A paid placement buys a labelled position on a page. It does not buy a better fact, a softer warning, a higher neutral ranking, or a driver being pointed at you when the honest answer is somebody else. If your business would only be worth advertising with us on the other side of that line, we are not the right fit and we would rather say so now.

Straight answers

What we guarantee, and what we do not

What we guarantee

  • Your placement runs on the pages and for the term we agree, or we make it right.
  • It is labelled Sponsored, so drivers know what they are looking at.
  • It stops on its own when the paid term ends — nothing auto-renews and nothing keeps running on a card you forgot about.
  • One primary sponsor per corridor page means the corridor you buy is not sold twice.
  • You deal with Shawn directly, and he tells you when something is not working.

What we do not

  • No guaranteed traffic, leads, calls or sales.
  • No guaranteed search ranking.
  • Paid placement never changes a listing’s facts, parking truth, hours or reviews.
  • Every paid placement is labelled Sponsored and carries rel="sponsored".
  • No guaranteed number of impressions, views, clicks, calls or customers.
  • No guaranteed return on what you spend.
  • No exclusivity beyond the capacity rules published above.

We sell the placement, not the result. Nobody can honestly guarantee you leads from a placement like this, and anyone who claims otherwise is either measuring something you cannot check or selling something they cannot deliver. If a future TLWS product ever guarantees a measurable deliverable, it will say so in writing on the agreement — until then, treat every outcome number you hear as a claim nobody has verified, including ours.

Proof, not promises

What we can actually show you

Here is the honest state of our numbers. Where we have counted something, the count and its definition are below. Where we have not, this page says so instead of estimating.

Directory coverage (inventory)

2,454
Published listings

Truck stops, parking, scales, repair, tire, washes and more — every listing currently published and not deleted.

46
States covered

States with at least one published listing right now.

80
Interstate corridors

Interstates with at least one published listing right now.

Definition and source: counted from the published Directory itself — the same query the public directory pages browse — and refreshed as the data grows. This is how much directory there is to advertise on. It is not a traffic figure, and it is not a claim about how many drivers will see your placement.

Audience reporting (in progress)

We are publishing our first verified traffic baseline, and we will not quote one before it exists.

TLWS has not published a website traffic figure, and this page will not carry one until the number comes from reporting you can be shown rather than a claim you have to take on faith.

What we can show you today is the platform itself: the Directory pages, the corridor coverage, the parking pages, and exactly where your placement would sit on them. Ask and we will walk you through the page your business would appear on before you spend anything.

Founding rates are available while that reporting is being established. When verified figures exist, they will be published here with the definition, the measurement period and the source attached — the same standard we would want if we were the ones buying.

Press

Featured in the news

Independent editorial coverage. These publications reported on Trucking Life with Shawn and Trucking Life Academy; they are not advertisers and have no commercial relationship with this platform.

How to buy

From asking to live

  1. 1

    You send an inquiry

    One short form. It takes no payment, holds no slot, and starts no subscription. Nothing about your Directory listing changes by sending it.

  2. 2

    Shawn replies personally

    Every inquiry is read by a human. You will be shown the actual page your placement would sit on, and told plainly whether the corridor or category has room.

  3. 3

    You agree the placement and the term

    The product, the page, the term and the price get agreed in that conversation, at the published rate. Payment is arranged directly — there is no checkout on this site.

  4. 4

    The placement goes live, labelled

    It is activated by hand once payment is confirmed, and it carries its Sponsored label from the first render. It stops on its own when the term ends.

Questions we get asked

Can I pay to rank higher in the ordinary listings?
No. A sponsored listing is ranked and described by the same rules as every other listing — the paid part is the featured position and the label, not the ordering of the neutral list.
Will drivers know it is an advert?
Yes, and that is the point. Every paid placement carries a Sponsored label on the page, and every sponsored outbound link carries rel="sponsored". We will not run an unlabelled placement at any price.
What happens to my free listing if I stop paying?
Nothing. Your Directory listing stays published, free and accurate, exactly as it was. The featured treatment ends; your presence does not.
Can I buy the whole site, or a whole state?
Not today. The two products on this page are what is for sale, and a corridor sponsorship covers the one corridor page you agree — not the state it runs through and not the category. If you want something larger, say so and we will tell you honestly whether it exists yet.
How many leads will I get?
We do not know, and anyone who tells you a number for a placement like this is guessing. We sell the placement and the label; we do not sell a promised outcome, and we will not put a figure on this page that we cannot show you the source for.
Do you take payment on this page?
No. There is no checkout here. You send an inquiry, Shawn replies, and payment is arranged directly once the placement and term are agreed.
Can I edit my own listing if I advertise?
Advertising and listing accuracy are separate. Claiming a listing is free and always has been, and either way corrections are reviewed by a human before they publish — paying does not give anyone write access to the Directory.

Advertise with TLWS

One short form. It takes no payment, holds no slot, and commits you to nothing — Shawn reads every inquiry and replies personally, and he will show you the page your placement would sit on before you spend anything.

Request a proposal →View media kit →

A proposal states the placement, the page, the term and the price. It is not a contract, it takes no payment and it holds no slot. Prefer something you can print or forward to a partner? The one-page advertiser summary carries the same products, prices and limits as this page.

Contact

Who you are talking to

Shawn Gresham — CDL-A driver, instructor, and founder. 17 years driving, zero violations. He reads every advertising inquiry himself and answers it himself.

Tell Shawn what you are trying to reach and he will reply personally with availability, pricing and a proposal. One short form, straight to him — it takes no payment and commits you to nothing.

Request a proposal →